Getting Customers to Stay Around Because of Social Proof

Boosting New User Acquisition 70% With Social Proof

Fybr is an eco-conscious lifestyle boutique with a focus on bamboo clothing and alternative sustainable fibers.

“Our purpose is to inspire and promote an eco-conscious lifestyle that doesn't sacrifice style and comfort.”

It started with a bamboo t-shirt and turned into a dream.

When Kamala Allison purchased a bamboo t-shirt in 2014 for her husband, Jason, little did she know that this would be a catalyst for a new passion and career. Over the next several years, soft bamboo clothing and bedding continued to cross her radar as she acquired more pieces.

“I can’t quite put my finger on when it became a business concept. Maybe it was when my 10-year-old son received a pair of bamboo socks that he coveted as his favorite because they felt SO good,” Kamala says, “but somewhere along the way, I discovered bamboo was much more than just soft clothing and bed sheets. Bamboo is a renewable resource, and the fabric is ultra-soft, naturally breathable, and high performing.”

In 2018, the Allison’s opened Fybr in Santa Cruz, California. Not long after, they launched ShopFybr.com so customers could continue to experience their service and products through their Shopify store.

“While our primary focus is bamboo, we carry other unique items made from alternative textiles and recycled materials as well as natural body products and socially conscious brands. Every item has a story behind it, whether it’s eco-conscious, locally made, or socially responsible.”

“Fybr’s customers are conscious shoppers and want to know they’re buying high-quality items that enhance their lifestyle while also doing good for the planet. Our goal is to make conscious shopping the mainstream, not just for a select few.”

What are some of your other favorite apps for increasing conversions?

“Square Online, Fomo, and Google Ads.”

What are a couple of specific conversion-related problems you’re experiencing?

“Abandoned carts and low click-to-checkout.”

What other strategies did you try to address those issues before using Fomo?

“Free and easy returns. We use other trust-building strategies like reviews and press on our home page.”

How did you learn about Fomo?

“Square App Marketplace.”

What prompted you to move forward with Fomo?

“Fomo’s free trial, and it’s easy to implement.”

Fybr is using the holiday theme. Find more themes in your theme editor here.

How are you tracking Fomo conversions?

“We’re monitoring overall conversion growth since installing Fomo through Google Analytics.”

Would you mind sharing some of the quantifiable ROI results that demonstrate how using Fomo has benefited your business?

“New user acquisition has increased by 70% since implementing Fomo and other new social proof/trust-building strategies.”

Do you have any changes you’d like to see made with Fomo? Any ideas for the team?

“A Fomo notification that displays something like ‘hot items,’ or ‘going fast.’”

How long have you been using Fomo?

“6 months.”

Do you have any advice for other Fomo users?

“Be patient. It takes time to build trust and loyalty.”

Any other stats you’re proud to share?

“Our e-commerce conversion rate is 2.56%, and our average cart purchase is $103.39.”

What is one thing you want customers to take away from your business? What are you genuinely selling?

“We help people do good and feel good. We hope our customers feel inspired to live a life based on purpose and kindness.”

Thanks to Kamela of Fybr for sharing their story on the Fomo blog. If you’re interested in sustainable shopping and comfortable wear, make sure to give their store a visit.

If you are a shop owner and haven’t tried Fomo yet, what are you waiting for? Give our 14-day free trial a spin today.

If you have a Fomo story to share, share it with us here.